According to Fox News, Phoenix Mercury guard Sophie Cunningham commented on the adversity facing the Indiana Fever team, stating, 'no one likes us.' The significant media attention and viewership surge surrounding the Fever, largely driven by rookie Caitlin Clark, has notable implications for adjacent markets. This heightened popularity directly impacts the sports betting industry, a sector with growing adoption of cryptocurrencies for wagers and payouts. Furthermore, increased fan engagement and team visibility could create favorable conditions for potential digital assets, such as team-specific fan tokens or player NFTs, potentially influencing their trading volume and market interest if issued.